We are often told that our minds are shaped by ‘deep’ factors – subconscious motives or hidden beliefs that can be uncovered through therapy, lab experiments, or brain scanning.
While not entirely incorrect, the brain also improvises – inventing these motives at the moment of decision. Understanding this could help make the world a better place.On this course, you’ll explore why we take risks, and why we fear them. You’ll learn from top behavioural experts in numerous fields about how our minds are ‘flatter’ than we think, uncovering the influence of marketing and peer behaviour in the process.
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